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Vision & Values

Our Vision

Forticrete's vision is to be a customer focused supplier to the UK construction industry and to be recognised for providing innovative products and services solutions in a spirit of collaboration for the success of all stakeholders.

Our Values


  • We acknowledge our mistakes quickly without fear of retribution and learn from these mistakes.
  • We operate in a 'no blame' environment.
  • We are honest & transparent in our dealings with Colleagues, Customers and Suppliers.
  • We constantly appraise our staff and encourage feedback via a formal employee survey.
  • Empowerment and training provide information.


  • We are committed to the environment, quality and health & safety.
  • We say what we do and do what we say.
  • We are reliable, fair, consistent and show integrity.
  • We strive for continuous improvement and a 'right first time' attitude in all that we do.
  • Benchmarking our performance in a pre-requisite to our improvement activity.
  • We have a strong respect for people.


  • It is in the interests all stakeholders that we maintain our profitability.
  • Profit is an enabler to our continued existence and development, both company and individually, and not an end in itself.
  • We will seek to grow our business as an investment for all stakeholders.


  • We seek to establish strategic partnering where appropriate.
  • We encourage the total integration and early involvement of any supply chain in which we are involved.
  • Team working has become part of our way of life.
  • We work WITH our Colleagues, Customers and Suppliers.
  • We desire a seamless flow of information across our organisation and in any project we are involved.
  • There is recognition of 'partnered' customers.


  • We wish to be leaders in Innovation within our markets in terms of products, services and processes.
  • Innovation is the key to our continued success.
  • We encourage a culture of Controlled Experimentation and Creativity.
  • We include our Customers and Suppliers in our innovation processes and innovate on their behalf.
  • We recognise the creativity of our people.

Customer Focus

  • Everyone is responsible for Customer Satisfaction.
  • Our strategy is driven by customer needs.
  • We constantly appraise our customers' satisfaction and carry out a national survey to a pre determined timescale.
  • We seek to delight our customers, both external and internal, by going that 'extra mile'.
  • We are a "Can Do" company.

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